SEO optimizations for Market Pages

We have released a couple of enhancements for your Market Pages that are important for SEO.

Market Pages are customised entry points to search with prefiltered results, with custom header, title and description, yet they work as if they were regular search pages. They work in an automated way, what means they are created on the fly:

Title and description

Market pages by default have a title of a following form: 

{market page instance}| {platform name}

Where market page instance is a dynamically evaluated value depending on the parameter the user accessed this market page. For example:

• /market/dogs/ maps to search page with dogs query applied, so the title here would be Dogs
• /market/category/collars/ maps to search page with collars category selected, so the title and description will be pulled from it, result in Collars set as a title and Unique collars for your pet as a description.

It is applicable to following tags:

• title
• meta og:title
• meta og:title

• meta description
• meta og:description 
• meta twitter:description

Canonical URLs

From now on all market pages have canonical URLs specified. This is useful for search engines to index the pages correctly, without classifying market pages as duplicates. Canonical URLs for each market page retain only the pagination. Examples:

Next/prev meta tags

From now on each market page contains correct meta tags (link rel="prev" and link rel="next" ) that correctly point search engines to paginated search results on the market pages. Example for a market page containing 3 paginated pages when viewing all records: